When you want to make search engine optimization on your website, be sure one thing you will lose money, it can be expensive or cheap but you still have to waste money for that. With the experience of myself, your website will not achieve good results if you take a cheap cost for SEO. You don't have enough costs so how to save money and do website has more many sales? It's really very difficult and you need to invest a lot of time. I listed a few ways and hope it will be useful for you.
Refresh Your Content
I've read a lot of documents as well as tips for enhancing visitors but most are not much of a benefit, why so? Most indications are generic and repeated the same content. The content is really important in the digital era, when you want to write about something, you need to write exactly what it is. You cannot write long lines with repeated content sections. Let's understand this, Google or any search engine is like a professor of literature. Artificial intelligence can understand a good article or a lengthy inscription with repeated content. A unfinished article certainly has a low score and more and more unfinished posts, your website won't have much value in search engine results pages (SERP). And don't copy and paste the content that already exists at other websites. If you want to increase the traffic that does not have to pay for your site, you must provide a unique content or distinct solution to a question / issue. Conclude, the content must be good enough for the visitors.
If your zen cart store have too many products and you have not time to do everything so what you should do? Just do it when you have time :) It's not important when you will complete, it's better if you can write your content with yourself.
Review Your Product with Video
If you can do this, the benefit that you get will be incredibly tremendous. Indeed, content that helps you describe your product with words, videos describing your product by voice and helping viewers can look at your products more detailed and clearer than the image. The Video should not be too long, as briefly as possible and includes all necessary details. When you complete your video, upload them to all of the video sharing web sites:
- YouTube is the biggest and best known, and it offers many features if you want to share your video and get it seen by a large audience.
- Vimeo put the "me" back in video.
- Daily Motion offers a clean interface and all of the tools you expect from a quality video sharing site.
- A mix of user-generated and professionally produced videos, Meta Cafe lets you upload and share videos with a broad audience.
- A family-focused site, Drop Shots allows users to easily upload and share videos and photos with family and friends.
- Leave your webcam running, and you can create a 24/7 program of your life on Ustream.tv.
Please try to create many video, certainly there are many positive things when you do this for your e-commerce store. I sure 100%.
Assist with Keyword Research
Keyword research can be time-consuming and tedious work. Most clients offer a list of keywords they think will get the most traffic and the most sales. On the internet today, you can easy to found a keyword research tool like the Google Keyword Planner or the analytics from a well built pay-per-click campaign. Don't assume that you know what consumers want. The best keyword tools offer a quantitative demand score that helps determine the relative value in targeting each keyword theme. Google Keyword Planner is the go-to keyword research tool, though you'll need an active Google Ads — formerly AdWords — campaign to get the most useful data. Choosing the right keywords that convert into sales or leads is one of the most important parts of the SEO process.
On-Page Optimization
All Zen cart templates at Zucando in the year 2018 have been integrated fully optimized so if you're using one of from Zucando's Zen cart templates, you don't have to do this step. If your template does not support? Try to do with yourself. Here are a few ways you can check out for your online zencart store.
HTML Meta Tags
- Title should be create as follow: [Brand Name] [Product Title] / Store Name]
- Keywords are rarely used - Google ignores them even though some small search engines may use them. It's up to you if you want to use it or not
- Meta description is what shows under the title in the SERP, so you want to make this description and make people want to choose your link on the same link on the search results. Keep it a short sentence about the benefits of your product.
SEO-Friendly URLs
For your zen cart store, we suggest you should use our zen cart plugin: Simple SEO URLs, It works well PHP 7+
Responsive Design
Your zencart template should have the technology to automatically respond to the user's preferences. This would eliminate the need for a different design and development phase for each new gadget on the market. We have just release Z Ceramics - Responsive Zencart Template, use it if you like.
LSI Keywords
LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Read more about LSI keywords here.
Boost Site Speed
There will be a huge amount of visitors who will jump to another website if your website is slow and takes only a few seconds to load. More important, In 2010, Google announced that site speed would be used as a ranking factor. Please feel free to contact us if you feel your site is not enough fast. Optimizing your zen cart website is a good investment. Although speed optimization is a lifelong process, it keeps your visitor stick to your website. In addition, all of the zen cart templates in our 2018 year are integrated 2 cached techniques to help website load fast and many other techniques that we have also integrated into our zencart templates. We only use them for all our responsive zen cart templates.
Social Sharing Buttons
I see this advice in any post that I have read and the fact I don't think they are needed because I'm not sure there are any customers who share a product (just my thoughts). However whether or not anyone shares about your product, you should also add it into the website.
