Google rich snippets. What the heck are those?

They're these awesome things that can help you improve your SEO, and generate more site traffic from the SERPs, and I'm going to tell you how to set them up in this post.

Bet I got your attention now, right?

Well to answer your question, let me first pose another question to you. Have you noticed that when doing a Google search, certain listings just look sexier than others? For example, if you were doing a search for "apple pie," which of these listings when you rather click on?

I bet you chose option #1. If you didn't, you must really not like apple pie.

So what are these sites doing to make their Google listings include all these extra details? The secret to these fancy pieces of information are rich snippets that these websites have coded onto their website pages.

What are rich snippets?

Google rich snippets extract information from your website to display on your site's listing in the search results, in addition to the typical page title, page URL, and meta description. This extra information can include photos, ratings, author information, and more.

Rich snippets are often overlooked in businesses' SEO strategies because they are more difficult to implement that traditional on-page SEO strategies. But it would be well worth your while to spend a little time learning how to do this. Adding this content-rich information to your Google search listings draws the eye and can increase your listings' click-through rates by 30%, even when you're not in the #1 position.

Related products: Aggregated Product Reviews, Google Rich Snippets Service