Improve your store usability by following modern technology.
Imagine a situation when you go to the supermarket and in order to move through the departments you have to open a door each time. It sounds ridiculous, doesn't it? Your online store is the same, when customers have to click all the time. Customers should pay attention to products, not to the interface. Making a purchase for them has to be as easy as breathing. Zen Cart AJAX Scrolling pagination module is one of the tools which can do this.

Increase the conversion rate at your store.
As you know, user's attention decreases after clicking 2-3 pages. If the client doesn't find what he needs and escapes from your web site it is bad for SEO. Zen Cart infinite scroll is a great way to reduce the bounce rate by displaying all the goods at 1 page. The customers will be a lot more likely to find the desired products at your store and place orders.

Save your customers' time by implementing AJAX technology.
The client is able to see more goods in less time without the need of searching for the 'next page' link and looking around the page.

Draw customers' attention to products in catalog.
Imagine that now you have a possibility to draw the attention of your potential clients to all the goods you offer. Chances are high that the client will be absorbed with shopping, eventually will find the right product and buy it. You don't have to worry whether the customer will see the items on the last page, now it is the job of AJAX Scroll.